Most business experts agree that no matter how big or small, your company should have a social media presence. However, there are still companies that let their platforms go dormant or they don’t have a presence at all. By not using social media, you are missing out on opportunities that effect many departments of your business. Social media is so much more than posting company updates. It’s a smart way to interact, listen, and learn.

Sales
While there is no magic bullet that will make your social media post drive sales, social content is a great way to digitally support your sales team’s efforts. Digital communication is a great way to stay in front of current clients, contacts, and leads. Think of it as way you can amplify your message when cold-calling falls short.

Customer Service
Social Media creates a direct line to openly communicate with your audience. Questions about products or services can be answered at a rapid-fire pace, giving your customers the instant satisfaction they seek. For example, if you wanted to create a video and had some questions about the process it takes, you could tweet Quicksilver and a representative would instantly provide you with an answer.

HR
LinkedIn is the digital gateway to finding talent that will fit your company’s culture and strengthen your company’s goals. Providing content that displays your company’s current examples show prospective clients and job seekers who and what your company does. Facebook can be used to show pictures of your team which communicates company culture to online talent peeking to get a glimpse of what a company looks like from a personnel view.

Marketing
According to a study, more than 70% of B2B marketers include social content in their marketing strategy in recent years.  Marketing elements like a blog, a graphic, or any other type of marketing material can be repurposed as posts to lead traffic to your website. Treat your social media platforms as a marketing tool!

If your company doesn’t have a social media plan or if it’s a virtually abandoned ghost town, don’t fret. It is never too late to create or improve your social media presence. Like anything that is worthwhile, a social media strategy is only as good as what you put into it. Our talented team at Quicksilver can show you how. Take the time to connect with the online business world. You never know what opportunities are waiting.