You may have read that 75 % of executives told Forbes that they watch work related videos at least once a week and 65% visit the marketer’s website after watching.

In the old days, we just called them videos. In modern times, the term explainer video has come to mean a short animated video that uses text and motion graphics to describe a product, process, or service. Explainer videos are generally made for an Internet existence that will find a home on a website or shared through social media. The sweet spot for these videos is where they are used to explain something that is otherwise difficult to visualize. Products that do not exist yet or have no physical presence, services that are not tangible, or a concept that would be impossible or too expensive to film, are great examples of why an explainer video is a great solution. You can simulate virtually anything using animation.

And, because 90% of users say that seeing a video about a product is helpful in the decision process, using an explainer video to help users visualize something new, complicated, or intangible makes perfect sense.

Characteristics of a typical explainer video include a succinct running time and a simple yet clever script. They often have a narrator, but not always, and usually contain appropriate music and sound effects. A good explainer video should have a look and feel that gels harmoniously with the branding of the product or the company that makes the product. A great explainer video will have a purposeful structure and thoughtful design, made by real artists and built from custom-made artwork that will not look like someone working in their basement made it from free downloaded clip art.

If you have responsibility for a product or service and are struggling to figure out how to present it, then you probably need an explainer video. Since 51.9% of marketing professionals worldwide name videos as the type of content with the best ROI, an explainer video is a wise marketing investment. Even if you have an established physical product or an easily understood service, an explainer video can help crystallize the offering for a potential customer who might land on your website. A clever or funny explainer video can position your brand with a sense of humor, or a sophisticated and high-tech explainer can position you as a serious, cutting-edge competitor. Whatever your message, there are many ways an explainer video can get your point across, and help your website visitors make that leap from potential prospect to satisfied customer.

Curious to see an explainer video in action? Click here!