In my previous blog, Virtual Reality- Fad or Fixture, I defined three new immersive technologies, Virtual Reality (VR), Augmented Reality (AR) and 360º Video. Now let’s take a look at how these new technologies are being and will be used.
Augmented Reality Applications
Augmented reality burst into the mainstream for consumers with the release of Pokémon Go, or perhaps the classic Ikea furniture app, but there are so many other uses for this technology (like this handy tattoo simulator). Overlaying information onto the real world unleashes advertising and marketing opportunities. Imagine walking down the street wearing AR glasses and seeing billboards come to life. Receiving virtual coupons from retailers or an offer for a new car that was identified in your field of view. You could virtually try on clothes. Read detailed nutritional information about the food you are holding in the grocery store. You can go sightseeing and learn history with AR as your tour guide.
There are workplace applications for factory and warehouse personnel, building contractors, architects and interior designers, or any person engaged in maintenance and repair work. Think of an auto mechanic with a schematic of an engine projected right in front of him as he works.
Picture a world where a doctor could diagnose and treat patients, assist or even perform surgery from a thousand miles away.
The way we experience social media and real-world social interaction is also likely to transform. The way we watch sports, in-person or broadcast, may never be the same and the possibilities for interactive entertainment projected into the real world are as unlimited as our imaginations.
Virtual Reality Applications
But think of the potential for training and education. Using VR simulations, a person could learn to do any number of things that are expensive, dangerous or difficult to teach in the physical world. A potential home buyer can walk around inside a virtual house before it’s built. You could enjoy the greatest pieces of art in the greatest museums in the world without leaving your living room.
In the realm of 360º video, there are huge possibilities in many areas. You could attend a live event like a concert or a baseball game and it would almost as good as being there.
You could explore other cities, countries, continents, remote parts of the world, or even space.
The implications for journalism and documentary filmmaking are astounding. Wherever an important event may be happening in the world, a 360º camera will put far-away viewers right in the middle of the action. You might even ride along with the world’s greatest storm chaser!
So yes, all these killer apps are going to change the world, but what about the story? There are challenges to be overcome when creating content for AR/VR/360, but I’m saving that for my next blog. Stay tuned for part three!
About the author:
Jeff Maslouski is Quicksilver’s Manager of Post Production. For over 16 years, he has worked with clients to bring their idea to life