User Experience
Success in e-commerce is found in the details as well as in the grand design. You have to know who your site visitors are, and construct accordingly – often using tools such as User Scenarios. But you also need to take friction out of online processes so that visitors find you easy to do business, or interact, with. Kaplan, a leading provider of financial services training products, engaged Quicksilver to assess the usability of ecommerce-related product pages, and to recommend detailed adjustments.
User Experience
Success in e-commerce is found in the details as well as in the grand design. You have to know who your site visitors are, and construct accordingly – often using tools such as User Scenarios. But you also need to take friction out of online processes so that visitors find you easy to do business, or interact, with. Kaplan, a leading provider of financial services training products, engaged Quicksilver to assess the usability of ecommerce-related product pages, and to recommend detailed adjustments.
Site Building and Maintenance
Our Internet clients range from cruise lines whose extensive sites play a key role in generating business, to small businesses needing a much simpler presence. Whatever the site's size and complexity, construction and maintenance is a multi-disciplinary process that includes planning, definition of business objectives and user needs, visual design, technical design (including the underlying database), integration of web applications such as content management, and testing. Typically it also includes hosting in our secure environment and may include support for web-based marketing.
Web Applications
In our experience, clients like to have control over some aspects of their site content – a choice that has created growing demand for content management applications. We built our first CMS system, QuickFlex™, about eight years ago, so any of our clients can change text or graphics with no problem. But we didn't stop there. We've been adding site functionality steadily, from virtual tours to photo galleries—and developing our front-end Flash capabilities at the same time. We also offer Olympus™, an online event registration and FlexMail™,an affordable solution for handling bulk email.
Search Engine Optimization
It used to be that search engine optimization (SEO) was a mysterious discipline with frequent and often confusing changes in the requirements for success. But the frontier is calmer now and search has become a business rather than a dark art. It's commonly understood that the foundation of good organic search results includes a well-constructed site, consistent use of metadata, thoughtful page content, and periodic reviews. And that's getting results for our clients.