Optometry’s Meeting

Looking to appeal to the changing demographics of their membership, Quicksilver supported the American Optometric Association (AOA) by rebranding the marketing materials for their annual meeting to attract a younger, more diverse audience. Emphasizing a progressive, connected and inspiring graphical approach the support materials included electronic and printed program catalogues, on-site printed program, eNewsletter template, postcards, ads and posters.


Visual Identity, Visualization