Creating buzz before the event
The theme for any successful event is launched long before the event begins. To generate excitement and enthusiasm for attending the 2015 BDO Seidman Alliance event this themed brochure was sent to the attendees to provide a sneak preview of what’s on the agenda for this year’s event. “Come Together” was an intentional invocation of The Beatles song of the same name but also had the double meaning for the annual meeting. There were many Beatles surprises unveiled at the live event.