Ever Wonder Why Your Boss’s Computer Screen Faces Away from the Door? Cat videos. Celebrity memes. Stop-action photos of birds in midair. The twins first day of kindergarten. The internet is filled with distractions. Yet as clever or cute as images may be, the medium that holds your attention the longest is video. The deft combination of motion and sound engages more of your senses. Video marketing works in creating a more memorable experience.
Video marketing can help build relationships over long distances by introducing your audience to your team and your culture. Webinars and popular “TED-style Talks” can share your expertise. And if you want to help potential customers make a buying decision, 90% of users say that seeing a video about a product is helpful in the decision making process.
Video–from selfie-style vlogs to high end commercial productions–are a time-efficient way for viewers to keep abreast of news and trends, useful products and services, partners and competitors. In a recent survey conducted by Forbes magazine, executives said that they watched work-related videos at least once a week – and 65% said they visited the marketer’s website after watching. These survey results explain why marketing professionals worldwide name videos as the type of content with the best ROI.
So the next time you see your boss engrossed in the activities on the screen in front of her, give her the benefit of the doubt and ask to see the “explainer video” she’s been watching–even if it is about how to teach your cat to play the piano.
Not using video marketing in your current strategy? Give us a shout and we’d be happy to help!