It was a fall, 2004.
I’d spent the day with a client and one of their customers conducting an Innovation Workshop. An example of an emerging trend which Charles Doyle of Accenture labeled Customer Centric Marketing. This term would soon evolve into what we help our clients excel in; Pursuit Marketing.
According to Information Technology Services Marketing Association (ITSMA), Accenture and Unisys pioneered this approach to growing business with existing clients. Connecting the two organizations culturally to manage perception and create a differentiated position and generate demand.
Quicksilver’s role that day was to imperative to success. Rehearsing the client’s presenters and ensuring that all the media we had created in the previous 13 days and the posters aligning the core values of the two organizations were set properly around the two-hole indoor miniature golf course we had installed overnight.
For the last 14 years,we have worked alongside clients in hundreds of pursuits proving it’s value. In 2004, ITMSA called the approach groundbreaking in their paper, “Account-Based Marketing: The New Frontier.” As we did that day, we have worked to shape customers’ perceptions, differentiate our clients (their solutions, their capabilities, their people), and help the customer look into the future. To help them see themselves as they could be and want to be that company.
Today, the client’s marketing lead for that engagement is CMO for a global real estate company. We proudly continue to prove that focusing on the client (and the clients’ customers) is the most effective marketing approach.
Quicksilver Studios have helped companies close billions of dollars in business deals. Contact us to see how we can help win your biggest pursuits.