by Andrew Webb - Director, Internet Solutions
31. August 2009 12:22
It isn’t often that we can directly link the business communications we create to hard metrics that benefit our clients. Often the best measurement we can get is the client’s qualitative assessment about the success of a meeting or an interactive component. And we feel appreciated when the holiday basket arrives in December, along with the client’s warm wishes.
But here’s one outcome that is objectively a win. RSC Equipment Rental, for whom we created an interactive safety training program (The Road to Safety) last year, has recorded a 34-percent reduction in its OSHA Incident Rate (OIR) after running the program for a year.
RSC works in the construction, industrial/petrochemical and manufacturing sectors, and it maintains numerous safety initiatives as part of a strong safety culture. So one program can hardly lay claim to all the credit for this result. However, the company’s Safety Director has no doubt that the contribution has been significant.
Every employee in the company, about 5,500 people, has completed this Flash-based interactive training. It’s mandatory for all new hires at the 470-plus locations in the U.S. and Canada. So the opportunity was there for this rich-media elearning program to have a real impact.
These are preliminary results. We’ll be watching with interest as more come in.
