Websites today are no longer simply decorative. For organizations of all kinds, they are increasingly regarded as working assets – an essential element of successful marketing. And the harder they work, the greater the need to manage site content economically and flexibly.
A Web Content Management System (CMS) doesn’t have the buzz innovations like Twitter or Facebook. But it’s just as important – a smart tool that leverages your existing web investments to deliver a variety of marketing benefits:
Market responsiveness
Fresh content is important for site visitors and provides motivation for them to return. Fresh content also improves visibility with search engines.
Tracking promotions
Content management extends to banner ads, and includes reporting on click-through traffic for any type of link.
Contact management
Through CMS you can capture visitor contact information, direct their online inquiries to the right department, and build email lists.
Efficient maintenance
Edit and update page content from anywhere, at any time. Change a call to action, post an event, add a news release, upload a PDF, or publish a photograph or video, all without technical knowledge or IT support.
Support for SEO
Marketers who manage their own search engine optimization programs can control page titles, page descriptions and keywords without having to touch source code or know HTML.
Quicksilver’s CMS solution, QuickFlex.NET, includes the following features:
· Unlimited Users
· Role-based security
· Simple administrative interface
· Easy to learn
· Visitor contact management
· Control of meta data for SEO
· Add modules as needs change
· Hosted solution with 24/7 support
Download this PDF to learn more.
QS_ContentMgmt.pdf (685.00 kb)
Andrew Webb (ironic, isn’t it) has been involved with Internet projects since 1995, including experience with strategy and site structure, user experience and creative direction. As director of Quicksilver’s Internet solutions group, he manages delivery of integrated services ranging from site concept to construction, hosting and application development.
