The key to a successful meeting is keeping your audience engaged. But how do you find ways to keep meeting engagement up without distracting from the overall message you worked so hard on delivering? Here are a couple of techniques that can help increase your meeting engagement.
Shake Up the Delivery
Engagement begins by creating opportunities for your audience to get involved. New sales initiatives on the way? Pick audience members to come up to the stage and read them to the audience. This initiative will stand out to the audience because of the unexpected change up. Inviting them to participate in the show will allow them to leave feeling more part of the process.
Make the Medium the Message
The last thing you want is death by PowerPoint. Mix up your delivery by integrating short bites of audio, video and interactive elements. This creates multiple voices working together in harmony to drive home your message. More than just adding a video, it’s about creating a thoroughly designed mixed media experience. The production stakes may be higher, but when well-executed, the impact is so much more compelling, memorable and long lasting.
Crowd Source Knowledge Sharing
Your audience is a wide and varied pool of expertise… Make time in your agenda and create opportunities to let people who are seeking knowledge, connect with those that have it. The good news is you don’t have to design the curriculum; you just need to create the mechanism to help interested thought leaders within your audience make one-on-one time with those looking to advance their own knowledge. For a fantastic implementation of this idea, check out the “Braindates” concept from the 2017 PCMA Convening Leaders conference. Not only will you be helping to connect your audience members together, but you are also enabling deeply personal experiences that create lasting professional relationships ultimately leading to a stronger organization.
Flip the Script
A common mistake is to use your live meeting as a one-sided message delivery system. When was the last time you went out to lunch with a close friend and sat in silence while they spoke AT you the entire time? Create a session with key stakeholders on stage, but with content driven entirely by the audience. In advance of your meeting, collect audience questions to prepare a curated session that allows your key stakeholders to address those specific topics. Integrate a live twitter feed exclusively into this presentation to allow for even greater interactivity and spontaneity! Your team will leave the session invigorated, and empowered, and incredibly connected to the message… because they know their voices have been heard.
Introducing an event-based app is another great way to increase meeting engagement. By using a mobile event app you provide attendees with a platform that allows for quick and easy access to agendas, additional session information, trending topics discussions, key alerts and more. This let’s each guest personalize and maximize their event experience. It is also a great way to access real time data of all your attendees that can be used in follow up deliverables such as white papers or press releases materials such as white papers,
Move Beyond the Stage
In addition to scoring great keynote speakers and planning unique breakout sessions provide your guests with new ways of consuming. With so much content at events, attendees may have a hard time capturing it all. Leverage live streaming technology and have a mini broadcast or podcast of the event in real time. This way, your attendees can catch the main points, trends, guest speakers notes and additional topics no matter where they are.
There’s a thousand more ways for us to help you engage your audience… but that’s only a small part of what we we can do for your next meeting or conference. Contact us and let’s talk about how we can take your live events to the next level!