A website is never really ‘finished,’ since organizations and what they need to communicate are continually evolving, along with Internet tools and techniques. The following services help to address this evolution:
A website assessment is the first step towards improving your online performance:
- It focuses your thinking on what you are doing well, and what you’re overlooking that could deliver additional benefits.
- It provides a set of requirements that can be assessed in the light of business objectives and available budget.
- And it puts your website into the right context – because your site is often part of a larger set of activities to communicate, build relationships, sell products and services, or support a community.
Quicksilver has developed a quick but comprehensive assessment based on a checklist. We can turn a summary document around in a matter of days. Link to the Contact form to take the first step.
Search Engine Optimization (SEO)
On a typical day, fully half of those online use a search engine – which makes search engine optimization (SEO) an essential part of building and maintaining sites. Despite this, many organizations still skip basic SEO tasks - even though relevant page titles, the use of alt tags with images, and link exchanges with well-regarded sites are not difficult tasks.
SEO begins with a structured process and requires periodic review. During construction, that includes well-structured source code, clean URLs, internal linking and focused page content. Our assessments of existing sites often highlight missed steps that are disproportionately costly in terms of site visibility.
Once visitors do find your site, is the visit effective? Most people arrive at a site with some kind of agenda, and decide quickly whether to pursue it or to move on. Too many visitors still abandon online goals before completion – often because of frustration with the user experience.
Usability examines how to build and refine sites and systems so that they deliver an effective user experience. Quicksilver addresses the user experience during site design, and can review and enhance usability in existing sites and processes.
The cross-over point at which more online sessions are on mobile devices than on desktop computers is fast approaching. Recent estimates place this tipping point somewhere in 2013. While many sites display acceptably on tablets, smartphones are quite a different matter and require a dedicated site optimized for small, hand-held screens.
"Thanks to all, I am very excited about the new site. It looks great!"
— Rachel Buzzell, Sales Development Manager, Tradebe
Samples of Internet work